Widget bucks ad placement

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Thursday, November 1st, 2007 Subscribe To Our Feed

A common question many people have is were to place widget bucks on their blog and what ad units to use. This will depend widely on the template of your blog but hopefully this article will help you make the right choices.

Wide Skyscraper 160X600 The skyscraper is great for blogs that get many page views a month and ones that are very product specific. If you are using this it will be hard to use or combine other banners because you do not want drive your views away by inundating them with ads.
Skyscraper 120X600 The same applies for the 160X600 banner.
Medium Rectangle 300X250 By far this widget will be one of the best ones to use. The 300X250 ad has been known to get more click throughs then any others out there. It’s best used when you can wrap text around it or as a side bar on the top before other threads.
Leader board 728X90 the leader board is primarily used at the top of a website. This can help brighten up your page if you have little pictures. the nice thing about the top banner is you can still use other ads with this one. Having a leader banner and a 300X250 on a site seems to work very well for many bloggers.
Full Banner 468X60 I personally like to use this one as more of a filler. The length is perfect for those spaces in between posts. Because the height is not intrusive it will blend in with content.
Blog Sidebar 160X300 Depending on the theme of your site many people like to use this on the top right in the side bar instead of the 300X250. This is because on some templates having the width at 300 is just does not look right. If you can fit the 300X250 in and have it look nice I would go with that instead but even on some of my sites it just does not look right and the 160X300 is the way I go in those cases.
Custom 660X330 This ad just screams look at me. More often then not it’s very intrusive and not a good header for your site. At the same time it does work for the bottom of the site. I have seen these type of adds placed in the middle in between posts and it can be done but when you do that you really need to lay off placing other adds on the sidebar. Of course you can place more adds but it will be harder to keep readership because many will see your site as just an advertisement.

The best over all way to see which ads to use is to do testing. Place an ad you and track the click through rate. After a week you should get an idea of how it’s performing. Keep switching them around till you find the layout that will bring in the highest ctr. widget bucks can be profitable you just have to know how to work it.

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